THE STUDY AND THE ROLE OF A COMPANY’S REPUTATION IN THE AGE OF THE GLOBAL FINANCIAL CRISIS

Malakhov Philip Vladimirovich, Assistant, sub-department of sociology of enterprises and management,  Moscow State University named after M. V. Lomonosov, m_phil@socio.msu.ru

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This article discusses the concept of corporate reputation. An analysis of sociological methods to more accurately assess the state of the reputation of the corporation and its stakeholders. An integrated approach to the study of corporate reputation. The main activities of the corporation to enhance the reputation among the various stakeholder groups.

reputation, a corporation, reputation management, stakeholders, sociological methods, focus groups, content analysis, expert survey, the financial crisis